Brubaits

About Bru Baits

The Story Behind Bru Baits and why they...
CATCH FISH BRU

Bru Baits, located in Southport, specializes in providing fishing guided services paired with high-quality custom lures. I do my best to ensure that both novice and experienced anglers have a educational and memorable fishing experience.

Founded by Eckhardt Potgieter, Bru Baits began with a vision to enhance the fishing experience through personalized services and handmade lures that truly make a difference.

We have proudly served a diverse clientele ranging from local anglers to fishing enthusiasts from around the region, all seeking to enhance their fishing adventures. To be honest. When Bru Baits was founded in 2019 it was centered around the fact that I was displeased by what was available in our tackle shops and truly wanted to see what else fish would be interested in other than what is currently available on the market and also by bastardizing and tuning different already made models of other lures in attempts to better them in ways I wanted persoanlly I found some success and a few times I without a doubt hit the nail on the head especially like the SquidStick 110 (LEFT PICTURE)

Our Core Values​

At Bru Baits, we are committed to upholding values that drive our passion for fishing and customer satisfaction.

Quality​

We prioritize the highest standards in our handmade lures and guided services, ensuring customer satisfaction with every product.

Innovation

Our commitment to continuous innovation helps us create unique lures and experiences, setting new benchmarks for fishing enthusiasts.

Satisfaction

We believe in providing exceptional service and products, ensuring that every customer leaves with a smile and unforgettable memories.

Query for Guided fishing

Whether you're just getting started or you're a seasoned angler looking to explore new waters, our expert-guided fishing trips are tailored to give you the best experience possible. Tell us what you’re looking for, and we’ll match you with the right guide and trip. From quiet rivers to action-packed saltwater adventures, Brubaits has you covered.

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